The Miss Egypt Bent Masr competition, launched in 2016 by the biggest beauty pageants organization in Egypt, aims to empower Egyptian girls and women to make a positive impact on their communities. With a focus on promoting tourism in Egypt and engaging in charitable activities, the competition selects candidates to represent Egypt in various international beauty pageants and competitions. Through this platform, participants are encouraged to contribute to social causes, showcasing the beauty and potential of Egypt on a global stage while fostering a sense of national pride and civic responsibility.